A CTA or Call to Action is the prompt on your web & social media content that asks the user to engage & take action, they come as buttons & links and are often worded in an imperative tone & with a sense of urgency aimed at compelling the user to take a specific & measurable action.
CTAs are best when they are concise & some work better than the other, the key being to understand your prospects and the phrases that elicit desirable responses from them. They can be incorporated anywhere provided the marketer knows when & how to use what words.
Like any digital element, the CTA too can be assessed through its metrics & its effectiveness gauged through user interactions (measured in clicks/taps or scans in case of QR Codes), marketers often conduct A/B testing with a variety of CTAs to get insights on which phrases work better
Examples of CTA’s include –
- Click here to read more articles
- Share now on social media
- Sign up for our newsletter
- Start your free trial
- Add to Cart
- Order Now
The CTA being the ultimate step prior to conversion proves detrimental to your overall sales & performance, that’s why we suggest to be aware of these CTA best practices
- Short length: A CTA must be short enough to fit into button format. Stick to five words or less.
- Actionable text: Writing in the imperative clarifies a CTA. Action-driven text like “Start Your Free Trial” promotes conversions.
- Clear benefits: Effective CTAs are benefit-oriented. Highlight the advantages a user will access by completing a specific transaction.
- Proper placement: Call to action content needs to be the most visible thing on the page. The location of the CTA should command attention.
- Exceptional design: A brightly-coloured button or link those contrasts with the page design is excellent for attracting user attention.
At INDEX Media we know what works best & use the right blend of Digital Marketing techniques powered by quality content curation, if you found this article insightful for your brand, reach out to us today at marketing@indexmedia.ae for a quick consultation of your brand’s digital marketing needs