The INDEX Media Case Studies:
A GLOBAL ACADEMIC
ACHIEVEMENT FOR THE UAE
THE BRIEF:
A milestone moment for the UAE, His Excellency Amb. Prof. Abdulsalam AlMadani Roving Ambassador of the Parliamentary Assembly of Mediterranean (PAM) for the GCC Region; Chairman of AEEDC Dubai and GSDA; Chairman of ICHS became the first Emirati to be awarded the academic rank of Professor by New York University, a distinction granted during AEEDC Dubai
2026 in recognition of his contributions to education, healthcare, and international cooperation.
THE OBJECTIVE:
Maximize awareness about this momentous achievement, creating unified, high-impact visibility and widespread awareness across all key media channels.
THE STRATEGY:
A fully integrated publicity campaign spanning online news platforms, social media, print media, and on-ground digital screens.
Efforts were supported by strategic partnerships with 18 top-tier English and Arabic media outlets, ensuring consistent messaging and maximum reach.
THE EXECUTION:
All channels were activated in parallel with unified messaging, creating a synchronized wave of visibility across platforms
Printed & Online News
Social Media
On-Ground Digital Screens
THE RESULTS:
Widespread awareness generated among key audiences through integrated, multi-platform coverage, securing high-value media presence across major channels and reinforcing the significance of the achievement.
40M+
Reach on
Media Outlets
6M+
Reach on
Social Media